Lord Aleem is the CEO of Platinum Executive Travel, a luxury car rental business based in the UK and Dubai.
But what is the story behind Lord Aleem and what is his net worth?
Who is Lord Aleem?
Lord Aleem, real name Aleem Iqbal, was born in 1994, in Solihull, West Midlands, England.
Aleem is the co-owner and CEO of the opulent car rental business Platinum Executive Travel (PET) and PET Dubai.
In 2015, Aleem moved to London, where he studied TV, Film & Digital Media at Regent’s University.
After graduating, Aleem started working for his father full-time and became CEO in 2018.
Aleem Iqbal’s father Saleem Iqbal founded Platinum Executive Travel in October 2006.
The company first operated as a luxury chauffeur service, mainly for weddings, and was located in Yardley, Birmingham.
The company’s first car was a Rolls Royce Phantom with the number plate RR56 PET.
But in 2009, the company pivoted and moved into the supercar hire space, specialising in self-drive hire.
By the end of 2012, PET’s fleet had grown to become the largest Rolls Royce Fleet in the UK.
By 2016, Platinum Executive Travel had hired out their cars for over 10,000 weddings.
In 2021, Platinum Executive Travel purchased a Bugatti Chiron and made it available to hire.
Cars are often hired for photoshoots, music videos, weddings, events, corporate events or “to drive around London or anywhere in the UK”.
In 2022, Aleem launched PET Dubai, but the company only currently hires out hypercars such as the Bugatti.
Aleem’s father Iqbal is known for driving a 2004 Skoda despite being a multimillion. Aleem said: “I need to take a leaf out of his book.”
Aleem said: “My grandfather worked in the Royal Mint polishing coins.
“My father is a self-made man who had everything against him.
“I am grateful for what I have been blessed with.
“It is surreal seeing my own showroom when my father and I used to stare through showroom windows many years ago dreaming of owning just one car inside.”
Aleem is most well-known for his social media following, with over 450,000 followers on YouTube and more than 700,000 Instagram followers.
Aleem started a YouTube channel aged 14 in 2008 but didn’t started posting consistently until December 2012.
What is Lord Aleem’s net worth?
Lord Aleem has a net worth of around £4 million ($5 million).
The vast majority of Lord Aleem’s wealth comes from Platinum Executive Travel, however, he also makes money from programmatic advertising and sponsorships deals on YouTube.
Platinum Executive Travel has more than £12 million ($15 million) worth of cars available to rent including a £3 million ($4 million) Bugatti Chiron.